Vice President, Revenue Marketing About the Company Progressive SaaS solutions provider specializing in multi-channel advertising
Industry
Internet
Type
Privately Held, VC-backed
Founded
2013
Employees
1001-5000
Funding
$1-$5 million
Categories Information Technology & ServicesAdvertisingAdvertising ManagementMediaProfessional ServicesAgencyTechnologyAdvertising ExchangesAdvertising PlatformsContent MarketingNative AdvertisingAd Retargeting
Ad Targeting
AdvertisingAdvertising PlatformsDigital MarketingMachine LearningMarketingMobile AdvertisingVideo Advertising Specialties native advertisingcontent amplificationprogrammatic native advertisingdemand-side platformprogrammatic media buyingnative adsin-feed native advertisingcontent distributionvideo advertisingominchannel advertising About the Role The Company is seeking a VP, Revenue Marketing (Emerging Verticals) to play a pivotal role in the organization's rapid growth and expansion into new markets. This senior leadership position is focused on building and executing marketing and growth strategies for enterprise, channel, and emerging verticals, with a strong emphasis on ABM and event/field marketing. The successful candidate will be the linchpin between revenue and marketing, driving initiatives to increase revenue and owning all 1:1 and 1:few marketing motions. Responsibilities include owning the relationship between revenue and marketing, building a world-class ABM motion, and supporting full-funnel efforts to enable the revenue team. The role also demands a global mindset to expand successful go-to-market motions into international markets.
The ideal candidate will be a proven marketing leader with a background in ad tech, enterprise marketing, channel marketing, and account-based marketing. They should be adept at scaling go-to-market motions, supporting revenue teams, and achieving ambitious revenue targets. A minimum of 10 years' experience in a leadership position is required, with a strong focus on building and executing world-class events and experiences that drive measurable revenue growth. The VP, Revenue Marketing will also be expected to act as a subject matter expert in programmatic advertising, drive brand engagement, and accelerate opportunities through creative activations and revenue enablement. The role is pivotal in the organization's revenue and growth strategy, and the successful candidate will be instrumental in building, developing, and managing a high-performing team of marketers.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions MarketingSales/Revenue
