Updated: August 14, 2024
Location: Santa Monica, CA, United States
Job ID: 5377-OTHLOC-C5xvYfwP
The VP – Media Strategy is a leadership role within the Syneos Health Integrated Media Team responsible for the development and implementation of omnichannel integrated pharmaceutical media campaigns. The position is responsible for planning and communicating advanced omnichannel media strategy to clients of Syneos Health. The ideal candidate will exhibit proven success managing complex multimedia campaigns within the pharma/healthcare space while demonstrating a detailed understanding of the negotiation and implementation needed to extract maximum impact from any proposed strategic approach.
This position will have a prominent client-facing role and require excellent presentation and explanatory skills. The applicant will assist in the development and ensure accuracy of execution while delivering class-leading programs that align with our client's goals and objectives. This position plays an important role in building trust and expertise with our clients, and the ideal candidate will excel at relaying complex media topics in a way that is understandable for someone with little to no marketing and media experience.
Passion for excellent optimization is a must – the ideal candidate will relish leading our clients and recommending improvements and solutions to existing campaigns while helping to craft strategy for new initiatives. The candidate will act as the caretaker for our clients' media investments and will personally push to ensure maximum flexibility in how media dollars are deployed and optimized. Flawless execution is expected. The VP – Media Strategy will be responsible for growing the team and ensuring a positive proactive culture of training, onboarding, and internal advancement is in place.
The candidate should have experience in the following areas:
Experience: Minimum 12 years' experience leading, executing, and planning strategic integrated media campaigns.Leadership: Manage a growing global team while providing input on the optimal structure and vision for the group.Strategy/Planning & Presentation Development: Craft and lead the design of complex strategic media campaigns while communicating the approach to clients and internal stakeholders alike.New Business: Participate in pitches for new business and understand how to operationalize complex asks during the RFP process.Client Management: Interact directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.Execution/Campaign & Project Management: Manage and optimize omnichannel integrated media campaigns across all major channels, both offline and digital, with particular emphasis on seeking strategic innovation and optimizing to achieve superior performance. Heavy TV experience is required (both CTV and Linear).Travel: Candidates should be free to travel as needed to support the business.Additional Experience: Experience in pharma or healthcare is valuable.The annual base salary for this position ranges from $150,000 to $180,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.
At Syneos Health, we are dedicated to building a diverse, inclusive, and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers.
Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs, and commercial insights into outcomes to address modern market realities. To learn more about how we are shortening the distance from lab to life, visit syneoshealth.com.
Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, or any other legally protected status. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, including the use of this website, please contact us at: Email: [email protected] One of our staff members will work with you to provide alternate means to submit your application.
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