VP of Portfolio Marketing Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Vice President of Portfolio Marketing We are seeking a dynamic and experienced executive to evolve and lead the Portfolio Marketing discipline for athenahealth, providing strategic oversight and direction for marketing initiatives across the product portfolio. In this role, the Vice President of Portfolio Marketing will oversee multiple teams instrumental to driving a differentiated and competitive portfolio marketing program, including Product and Solution marketing teams, competitive intelligence and positioning, and Commercial Training & Enablement. This role will be instrumental in driving product success and will be a key leader in athenahealth's commercialization engine, ensuring alignment with strategic objectives, and fostering a culture of innovation and continuous improvement.
Job Responsibilities Collaborate with and advise athenahealth's executive and marketing leadership teams to define and execute an industry-leading portfolio marketing strategy, aligning with strategic business goals and growth objectives to drive ongoing market share gains.Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and continuous improvement.Collaborate with cross-functional leaders to develop compelling product positioning, messaging, and value propositions for athenahealth's suite of solutions, to drive optimal market position and growth in line with business targets.Execute comprehensive product marketing strategies in partnership with Brand, Integrated Comms, Segment, and Customer marketing to drive awareness, demand, and adoption for our products and solutions.Lead go-to-market strategies for new product launches and tri-annual product releases.Work with corporate and product strategy to analyze market trends, customer feedback, and competitive landscape to identify opportunities for product enhancements and market expansion.Drive competitive intelligence efforts, conducting thorough analysis of competitors' products, strategies, and market positioning to inform product differentiation and go-to-market strategies.Develop strategies for the creation of compelling proof points and value assertions that reinforce athenahealth's differentiation in the market.Lead a strategic enablement team focused on value articulation, role-readiness, and athenahealth education for Sales, Customer Success/Operations, and Marketing.Collaborate with commercial leadership to deploy new hire training and enablement programs that effectively articulate athenahealth's value proposition.Typical Qualifications 15+ years of relevant communications experience with demonstrated history of team leadership and management.Proven experience in product marketing, competitive intelligence, and market research, preferably in the HealthTech, SaaS software, or healthcare industry.Proven track record of defining and executing marketing strategies that drive measurable business growth.Strong strategic thinking and analytical skills, translating market insights into actionable marketing strategies.Excellent leadership and team management abilities, with a track record of building high-performing marketing teams.Exceptional communication and presentation skills, effectively articulating complex concepts to diverse audiences.Demonstrated ability to collaborate and influence cross-functional teams, including product management, sales, and executive leadership.Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.Results-oriented mindset, driving measurable outcomes and achieving business objectives.athenahealth is committed to a policy of equal employment opportunity—that's why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We're happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at ****** for assistance.
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