If you live and breathe CDPAP operations, we want to talk to you! We are looking for a dynamic leader to develop, implement, track and optimize our CDPAP campaigns. We have our eye out for a candidate with experience managing marketing campaigns, approaches business from both a creative, analytical and data driven perspective.
Position Description: The Director of CDPAP Operations will be responsible for planning, implementing and managing the company's overall CDPAP strategy with marketing, intake and to start of services. This individual will also oversee the outreach and intake of all incoming business to ensure excellence in patient care and warrant patient retention amongst teams at all times. This individual will have the opportunity to work amongst motivated healthcare professionals while mentoring and coaching a team of intake representatives.
Primary Responsibilities: Train and develop the CDPAP teams Oversee and ensure a seamless enrollment process for all incoming cases Work with the internal stakeholders in marketing, sales, and research to plan and implement google optimization and other online and field campaigns Monitor campaign progress and make adjustments in-the-moment Track performance metrics, understand trends and make data-driven decisions about campaign strategy Required Qualifications: In-depth understanding of the CDPAP landscape, including policy trends and the key challenges facing Home Care Agencies and other segments within health care Proven success managing and coaching multiple teams with different disciplines Experience developing and executing SEO campaigns; plus not required. Great attention to detail and organizational skills, with proven ability to meet deadlines and produce high-quality work Understanding of search engine algorithms and ranking methods Comfortable analyzing high volumes of data on a daily basis BENEFITS: Competitive Salary Weekly Paychecks (Direct Deposit Available) Team Environment PTO Sick Days Paid Legal Holidays Health, Dental, and Vision Insurance offered 401(k) Matching Commuter Benefits Flexible Spending Account (FSA) A Dependent Care Account (DCA) WHY WORK AT PREFERRED HOME CARE OF NEW YORK? Preferred Home Care has an amazing, values-based company culture ripe with collaboration, encouragement and camaraderie. We offer a track to growth based on what you put into the role and your passion for learning in the company. In your role you'll have the ability to innovate and make an impact with your ideas in real-time.
