The job holder will be responsible for growing our FAST and SVOD business, through the development and ongoing management of affiliate relationships to drive FAST and SVOD carriage, viewership, revenue, contribution margin, and market share performance. Their primary responsibilities are building relationships with Lionsgate's affiliate partners, understanding each affiliate and their needs, creating strategic and specific affiliate plans, and working with Lionsgate sales and marketing teams to build promotions and activations to increase carriage and improve channel performance.
Responsibilities Grow FAST and SVOD revenue through existing partnerships and joint business development plans
Manage day-to-day affiliate account relationships with existing clients and gain a deep understanding of their businesses including platform functionality, decision makers, and other material information
Manage SalesForce database of client information, gathering information from Sales, Research, Marketing, and FAST team and distribute regular account updates and launch dates to cross-functional teams
Work with Marketing to create joint initiatives and partner programs to drive preferred platform merchandising and affiliate account support
Drive strategy and creation of B2B sales materials for sales roadshow, pitches and regular affiliate account communications
Develop and leverage multi-level and peer-to-peer relationships with affiliates
Develop strategic plans specific to each affiliate to improve carriage and channel performance through improved merchandising and placement and other levers (e.g EPG placement)
Identify opportunities to gather affiliate data, working with affiliates and Lionsgate's research team, and use that data to drive actionable insights
Work closely with Lionsgate sales team, advise on and support carriage discussions, new channel launches and drive adoption of existing channels
Lead account review meetings with each affiliate, working with the affiliate and marketing, sales, business planning and finance to drive real insights into affiliate performance, and growth opportunities
Specifically for SVOD, understand key metrics of performance and execute plans to drive subscriber growth and reduce churn, working with and supported by affiliates
Monitor affiliate, market and competitor activity and provide feedback to senior leadership and other stakeholders
Meet assigned goals for viewership and other strategic objectives
Manage customer expectations and contribute to a high level of customer satisfaction
Build strong internal relationships with Sales, Marketing, Business Affairs & Legal, Research, Planning and Finance functions and leadership
Demonstrate expertise of all FAST and SVOD platforms, and represent Lionsgate's strategy externally and internally
Create and contribute to a culture of success and ongoing business and goal achievement
Travel for in-person meetings with customers and partners and to develop key relationships
Qualifications and Skills 8+ years Sales and Distribution experience in channels, or relatable new media industries
Proven success in driving superior value from direct management and or leadership of large scale national & or multinational affiliates or customers
Ability to think strategically to achieve competitive advantage, consider longer term impacts and translate strategies into specific objectives and actionable plans
Highly numerate, analytical and commercially astute
Excellent communication and ability to influence at all levels with confidence to challenge appropriately
Able to negotiate skillfully, shape opinions, and promote and sell ideas persuasively
This position requires some travel
Working knowledge of industry landscape and business models
About the Company Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
Business Unit Overview Lionsgate Television
Lionsgate Television is one of the foremost third-party suppliers of premium scripted series to streaming, broadcast and cable platforms alike while also serving as a prolific supplier of premium content to Starz. Drawing upon its production partnerships with many of the top content creators, it supplies dozens of scripted series to more than 20 different network partners. With a reputation for creating "brand-defining" shows for a diverse range of platforms, Lionsgate Television has produced and distributed the iconic long-running series Mad Men, one of the most acclaimed shows in television history, the ground-breaking Orange is the New Black, Weeds, Nurse Jackie, Nashville, Dear White People and many others while continuing to develop strong slates of acclaimed new series. Lionsgate also operates a robust in-house unscripted television business partnering with a diverse array of linear and streaming platforms. Lionsgate television series have garnered 238 Emmy nominations, 38 Emmys, 66 Golden Globe nominations and nine Golden Globe wins.
Compensation $125,000 - $140,000
EEO Statement Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
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