Public Affairs Manager

Salary :

$78,595.00 - $98,154.00 Annually

Location :

Montebello, CA

Job Type:

Full Time

Job Number:

FY 24-25

Department:

Parks & Recreation Department

Opening Date:

08/12/2024

Closing Date:

8/26/2024 11:59 PM Pacific

A

PPLICATION FILING PERIOD

This recruitment is set to close on

MONDA

Y, AUGUST 26, 2024.

All applicants are encouraged to apply promptly as this recruitment may close at any time without notice.

JOB DESCRIPTION

Under general direction, plans, develops, implements, and organizes comprehensive communication, branding, crisis communications and marketing strategies for the City of Montebello's many Departments; plans, designs, writes, edits, and produces public informational materials, community outreach campaigns, and online content; coordinates efforts with community groups, City departments, and a variety of committees to foster community support for department operations and activities; plans organizes, promotes and increases awareness of law enforcement operations, services, events, and programs; and performs related work as assigned.

DISTINGUSHING CHARACTERISTICES

The Public Affairs Manager is a single incumbent class that functions as a program leader within the Police Department, responsible for marketing, brand management, crisis management and public information requests and communications.

ESSENTIAL DUTIES:

Plans, develops, implements, and organizes the City's communications, public information, public relations, and community outreach strategies and activities;

Advises staff on communication strategies and implementation;

Develops and administers the implementation of goals, objectives, policies, procedures and work standards for the section;

Facilitates programs for citizens designed to achieve a greater level of participant understanding of public policy and programs;

Selects and appoints Division staff and provides for their morale, productivity, and professional development;

Develops and administers marketing information for staff, community organizations, and general media inquiries;

Monitors and evaluates the efficiency and effectiveness of service delivery methods and procedures;

Coordinates, trains and aligns inter-departmental program functions to ensure consistent communication and engagement;

Develops short- and long-range planning to meet current and future marketing, event, outreach, and engagement needs;

Plans, coordinates, and conducts events, presentations, and educational programs with the community;

Collaborates with City staff, departments and divisions to communicate and market programs and services;

Represents the department effectively in meetings with commissions, community groups, city council, the media, and the public;

Provides guidance to staff on communicating difficult and complex matters;

Directs and recommends the selection and the purchase of materials, equipment, and contractual services;

Develops strategies for existing program expansion;

Administers and maintains the City's website and social media accounts;

Oversees the production of all written material, media and graphics posted on the department website and media accounts; develops, reviews, edits, and authorizes content;

Prepares and presents comprehensive analytical and statistical reports that present and interpret data, identify alternatives, and present and justify conclusions, forecasts, and recommendations based on data summaries and other findings.
Minimum Qualifications

Training and Experience:

A Bachelor's Degree from an accredited college or university in communications, public relations, marketing, journalism, public relations, or a closely related field;

AND

Four (4) years of increasingly responsible program experience, including experience in employee supervision and program development and implementation.

OR

An equivalent combination of training, education, and experience, which will provide the capabilities to perform the described duties.
Licenses, Certificates, and Special Requirements:

Possession of a valid California Class "C" driver's license.
Physical Conditions or Special Working Conditions:

Standard office environment and working conditions;
Must be able to drive a vehicle for work-related events and duties as assigned;
May include nights, weekends, and holidays.
Knowledge of:

Marketing and brand management principles, photography, advertising, target clients, community assets and events, graphic design, production, and printing techniques;

Practices of public administration; organization and operation of municipal government;

Methods and techniques of social media use; principles, trends, methods, and techniques used in customer service, public relations, public information, and program education and promotion;

Principles and practices of leadership, motivation, team building, and conflict resolution;

Methods of program evaluation, policies, and operational needs related to area of assignment;

Principles and practices of supervision, training, and personnel management;

Principles and practices of public relations, including understanding of requirements of various media;

Techniques and methods used in development and evaluation of communications;

Advanced principles in the applications business writing including spelling, grammar, and punctuation;

Event planning from idea conception to publicizing, to event execution;

Organization, services, and functions of municipal government; and

Principles and practices of public speaking.
Ability to:

Provide professional leadership and direction in matters involving marketing, branding, and public relations;

Positively represent the City of Montebello by coordinating and assisting in marketing efforts, special events, branding, department initiatives, and public relations;

Communicate effectively both orally and in writing;

Coordinate multiple activities with conflicting deadlines;

Obtain, analyze, evaluate, and draw logical conclusions from relevant data.

Update and maintain various website and/or social media;

Organize and prioritize multiple timelines and project schedules in an effective and timely manner;

Exercise tact, diplomacy and political acumen in dealing with sensitive political, public policy, and community situations;

Create a cohesive and comprehensive approach to marketing and branding;

Utilize computer systems and related software program including word processing, spreadsheet, database, and graphics applications;

Plan, organize, develop, and implement marketing strategies aimed at promoting the department's public image between various internal and external stakeholders, such as City staff, City Council, citizens, and media outlets; and

Establish and maintain effective working relationships with clients, media representatives, community organizations, staff, and volunteers.
PLEASE NOTE:

*As of August 24, 2021, the City of Montebello implemented a COVID-19 Vaccination Policy. Employees must be fully vaccinated for COVID-19 before starting work or no later than October 14, 2021. The City encourages applicants to get a free vaccination at a place of their choice or at any walk-in clinic. A candidate's vaccination status will be reviewed as part of the post-offer pre-employment physical examination. Request for exemptions to the mandatory vaccination policy may be submitted for a medical or sincerely held religious belief and will go through a determination process.

** The City of Montebello is an Equal Opportunity Employer (EOE) and provides equal employment opportunities without regard to race, color, ancestry, religion, creed, age, physical or mental disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state or local laws in its employment actions, decisions, policies and practices.

CalPERS 2.7% @ 55 or 2% @ 62, depending on member status
Classic members pay 8% toward their employee contribution to CalPERS
New CalPERS members pay 7.5% toward their CalPERS retirement
11 medical plans available, including dental & vision coverage, maximum paid by City is $1090.00/mo. (3+-party coverage)
Or in lieu of coverage, $350 per month medical incentive plan
12 paid Holidays
up to 80 annual Vacation leave hours
up to 96 Sick leave hours
Administrative leave hours
$30,000 term life insurance, $30,000 AD&D
30 hours bereavement leave per eligible incident
Up to $1,500 per year tuition reimbursement (ANNUAL BUDGET PERMITTING)
Deferred compensation plan available
Bilingual pay available upon testing up to $150/month
Education Incentive Pay
Certificate Pay up to $50/month
Long Term Disability Program

01

Please explain your experience in employee supervision and program development and implementation?

02

The position provides services during normal business days (Monday through Thursday) and maybe assigned to work nights, weekends, and holidays as needed. Are you willing and able to work nights, weekends, and holidays?

Yes
No

03

If you were awarded a Bachelor's degree or higher, in communications, public relations, business administration, public administration, political science, or a related field. Please list your degree and major.

04

Did you attach your degree from an accredited college or university on to this application?

Yes
No

Required Question