Senior Copywriter The roleUnder supervision, the Senior Copywriter is expected to contribute to all aspects of each job, from conception to completion (including receiving and understanding direction, referencing, revisions). The Senior Copywriter develops creative concepts and tactics to agency standards (i.e., copy that has stopping power and is simple, memorable, and unique). The Senior Copywriter will offer copy support to senior members of the Copy team on his/her primary assigned account, and backup support for other accounts when demands of primary account allow.
What we expect from youMust be able to write copy that:Is concise, clear, creative, and supportableDisplays good sentence structureHas overall good composition and a logical flowIs grammatically correctHas no spelling errorsCreates and Develops:Writes headlines, subheads, and body copyReferences and fact-checks copyConcepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.Educational and motivational tools for the sales forceSpends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely mannerConsults with Account Services and colleagues for information on productObtains additional background and current development information through research (Internet, medical publications, etc.)Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approachWorks with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projectsReviews/presents copy to senior team members to ensure adherence to strategic focus and toneNavigates an ever-changing landscape while adjusting and revising copy until approvedDevelops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)Collaborates with an Art Director on new business opportunitiesExplores ways that the Art Director can graphically present the brand story and associated dataUnderstands the role of strategy in the creative development processFamiliarizes themselves with industry practices especially FDA regulationsFamiliarizes themselves with client workflow, risk environment and therapeutic historyDemonstrates an ability to think visuallyUnderstands the idea of branding and campaign developmentBackground/experience and skillsBachelor's degree preferred5-7 years' experience in an agency with healthcare experienceScience and/or medical background idealPossesses an inquisitive mind, asks relevant questions in the search for insightsDemonstrates a strong work ethic and a can-do attitudeIs detail-oriented with a strong ability to research and problem solveLearns quickly and possesses a continuous learning mentalityCommunicates clearly, concisely and respectfully both verbally and in writing - Professional writing experience a big plusDisplays strong interpersonal skills and a willingness to collaborateDisplays an ability to perform trajectory thinking, an ability to see beyond primary and secondary associations and connectivityDemonstrates competency in the entire Microsoft software SuiteLocation: San Francisco
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