Senior Director Of Ecommerce

Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION: The New Balance North America Ecommerce team is responsible for driving the NewBalance.com, NewBalance.ca and Joesnewbalanceoutlet.com (JNBO) business and digital commerce initiatives by delivering brand accretive experiences, commercial moments and a seamless end to end consumer journey to ultimately gain share and deliver the budget. The digital eco-system is how we connect with our consumers and accelerate commerce through our fastest growing channel. The team works closely with partners across the organization to bring seasonal and evergreen storytelling, assortments that resonate with our target consumer and have the appropriate inventory levels, content and services to life across the site experience and helps drive the development of capabilities and features that result in a world class experience for New Balance consumers.

As we accelerate our offense, we need a Senior Director of Ecommerce to join us! We are looking for a high potential individual who is results-oriented and highly collaborative. The ideal candidate has a passion for developing consumer-centric strategies and commercial experiences across digital channels and understands all levers of the P&L and is able to manage it effectively. You will have a background in ecommerce and are an innovative problem solver who can navigate and influence across a large organization. You are data driven and consumer obsessed, and able to seamlessly move between forward thinking and tactical implementation.

You will partner with our merchandising team to ensure the right assortment is selected for each site and that the buys are carefully curated to resonate with our consumer and that the mechanics of product lifecycles and inventory levels are met. Reflect this work in regular reporting and analytics as well as quarterly re-forecasts and monthly open to buy reviews. You will support our ambitious strategic objectives in partnership with the Global Flagship team by focusing on the overall Digital Experience for all sites and other digital commerce ecosystems (ex. marketplace). You will obsess over the consumer journey, benchmark best in class experiences and work to remove friction in the experience by proposing a set of consumer-facing actions. You will ensure the buys are merchandised appropriately across the site and that your team strikes the right balance between brand and commercial while considering nuances like external partners and current inventory levels. You'll collaborate with a wide range of functional partners to assemble, organize, and prepare to execute sprints or seasonal testing agenda against our experience. You will co-lead U/X testing, and personalization efforts and work with our consumer analytics teams to inform future experiences. You will manage workflow against seasonal priorities and ad-hoc projects.

You will report to the VP of North America Ecommerce, Marketing and Consumer Analytics and work closely with the global digital DTC Team and the Regional Merchandising team and several other key cross-functional partners including Consumer Insights, Marketing, Digital Product and Technology, Operations & Logistics.

MAJOR ACCOUNTABILITIES: Lead the short and long-term vision for NewBalance.com with responsibility to develop and execute key site and consumer strategies. Own the P&L for all three sites, Newbalance.com, Newbalance.ca and JNBO, and deliver the revenue and operating contribution margin budgets for each site as well as the total portfolio. Own responsibility for business performance and customer experience metrics—optimizing the consumer journey and site operations, identifying opportunities, and flexing strategies to achieve sales growth and consumer strategies. Manage a highly cross-functional and large team that spans 5 functions, Buying, Planning, Site Experience, Site Operations and Consumer Journey, and is at varying levels of position, Senior Manager to entry level, and skill sets. Provide support and guidance as the teams navigate the organization and ensure development and training plans are in place to set the teams up for success. Responsible for the success of the Buying and Planning teams. Ensure the team understands what in the assortment is priority and the nuances of product lifecycles. Optimize inventory to deliver on all metrics, WOS, Turn, EOP, while fueling top sellers and mitigating markdowns from slow selling inventory. Guarantee the product mix is brand accretive while delivering on sell-thru and margin targets and adhering to the open to buy. Lead the Planning team in the Long-Range Plan, Budget and Re-Forecast processes. Ensure the business is constantly analyzed and reacted to appropriately and provide visibility to senior leaders around the current and future state of the business. Oversee site merchandising and operations team with the goal of continually optimizing site merchandising to drive both top line sales and margin results. Drive the cross-functional partnerships across marketing, merchandising, creative, digital product, IT, distribution, etc. to successfully implement the roadmap and to achieve both sales and customer objectives (e.g., acquisition, retention, loyalty, NPS). Collaborate closely with North American retail partners to define omnichannel strategies and deliver omnichannel sales plans while identifying online-specific opportunities. Partner with Global DTC Technology and Marketing to drive new site functionality, experiences and innovation, including robust test and learn agenda. Maintain robust competitive intelligence to monitor trends and digital best practices. Build and develop a best-in-class digital team; optimize processes and drive new ways of working with a digital first approach. Be a leader across the internal organization to influence strategies across product, UX, creative, marketing, and more. REQUIREMENTS FOR SUCCESS: 15+ years' experience within the digital commerce or retail industry. Business problem-solving & collaboration. Communication and presentation skills. Overall planning and organizing competency. A Bachelor's degree, preferably with a focus in business. Data driven and consumer obsessed. A deep attention to detail and dedication to accuracy and precision. An ability to thrive in a dynamic, fast-paced, often ambiguous environment. An ability to work and learn independently and collaboratively on complementary teams.
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