Sr. Product Manager – Retention & Engagement
Remote
Role Summary
This position is at the center of this team's hardware, software, and services ecosystem. This role links their core hardware products with the experiences that they enable through software and focuses on retaining and engaging the user base. This role is critical for their organization to continue to grow their user base and expand the experiences they offer. The ideal candidate would be someone with a keen ability to identify ideal user experiences that come at the intersection of hardware and software.
This role will have high visibility to senior leadership teams and ownership of the results for engagement of our IoT mobile application user base and retention of those users. Focused on the specific actions they can take leveraging hardware to solve for pain points in the overall experiences.
Responsibilities: Develop, communicate and implement product strategy for assigned business unit product category; deliver brand strategy, product category management, integrated marketing planning and pricing strategies
Drive annual and multi-year operating plans and results for their product category, which is aligned to their overall business objectives (user engagement and retention); track ); track key user metrics and results; ensure organizational alignment of product category priorities and goals
Own achievement of user engagement and retention, recommending and implementing, strategies, and guardrails to extract maximum value on new and existing efforts; focus on growing revenue through product line mix and average net selling price improvements, improving margin through cost reductions and updating product line with incremental innovation, growing engagement through improvements to user experience
Define and communicate the product category vision in support of the business unit strategy, including maintaining a clear product roadmap aligned to business goals in the short- and long-term; emphasis should be on fast-paced new product development and releases, sustaining product support and insight driven; product strategy should include both hardware and software focus in order to deliver compelling user experiences
Develop and implement the strategy for their product offering, brand, and channels; partner with marketing, sales, and customer experience leaders to develop go-to-market strategies to win in targeted customer segments; lead the creation of end-to-end operational plans to drive profitably, grow and scale the business; work cross functionally to ensure achievement of product line objectives
Serve as a Product Owner leading the development and owning the implementation and sustaining of end user connected experiences, including uncovering real-time consumer insights, driving user experience requirements, creating business cases and winning value propositions, and leading cross-functional development teams
Ensure cross-functional marketing team has the necessary processes and procedures in place to manage the quality, cost, and delivery of products; identify areas for improvement, propose improvements to leadership and ensure team takes action when corrections are needed
Develop a clear after-sales and service strategy to ensure customers are cultivated and supported in the long term, with the Customer Experience and Marketing teams, as appropriate
Provide product content guidance and prioritization, integrated marketing planning and pricing strategies, facilitating and/or leading daily scrum activities, and executing against clearly defined timelines
Requirements: 5+ years' experience in a Product Management and/or Product Marketing role
Strong experience managing user engagement and retention
Successful track record of developing multi-year product roadmaps and business strategy
Excellent presentation and written/verbal communication skills
Able to travel up to 25%
Nice to have: Master's in Business Administration (MBA) preferred
Experience with go-to-market strategies and product/marketing/merchandizing requirements for smart home products
Experience with consumer electronics in big box retail stores and e-commerce
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