Job Description
Do you love food, fermentation, and DIY cooking projects? Are you a maker and a savvy marketer with a passion for developing clever campaigns, compelling content, and creative partnerships? Are you equally comfortable jumping into creating and editing assets as you are managing freelancers, deadlines, and deliverables? Do you want to inspire people to make their own beer, cheese, pickles, and even rainbow bagels with our fun and easy-to-use DIY kits?
If so, you might be the perfect fit for our New York-based food startup.
We are FarmSteady and Brooklyn Brew Shop, two sister brands that share a mission to get the world making a wide range of foods and ferments at home. Brooklyn Brew Shop creates seasonally inspired small batch Beer Making Kits, while FarmSteady focuses on baking kits, less boozy fermentation kits (think kombucha, hot sauce, and sauerkraut), as well as an ever-expanding selection of products centered around urban gardening, foraging, and more. Our kits are sold online and through retailers around the world, and we are looking for an enthusiastic Marketing Coordinator to join our small but globally focused team.
You will work closely with the co-founders, creative director, sales, and customer support staff, as well as outside PR agency and freelancers to plan and execute new marketing initiatives to promote our mission, products, and partners.
Our team is split between the Catskills and Brooklyn. This position is open to applicants in the New York City area who can meet for regular team meetups and work 1 to 3 days per week from offices located in Brooklyn.
The Basics: Are a fountain of ideasLove using data to make quick, informed decisions without getting stuck in the weedsAre a jack of all trades: You're a solid writer and editor, tech and data savvy and have a discerning eye for photography and design, and what you can't do yourself you can hire and oversee freelancers efficientlyKeep on top of new products, brands, marketing strategies, and ecommerce tools and trendsHave an entrepreneurial mindset: If you don't know something, you make it your mission to figure it out.Are an ambitious, hardworking self-starter: You have clearly defined goals, develop campaigns quickly and are excited to devise and tackle a lot of different projectsLove farmer's markets, restaurants, breweries, small food producers and makers of all kindsBrooklyn Brew Shop and FarmSteady align with your passions. As a small team, we're looking for someone who really loves food, fermentation, and wants to grow in this role The Job:
You'll work hand-in-hand and tag-team all things marketing with our small team including:
Grow, support and engage a strong community of brewers and makers across the Brooklyn Brew Shop and FarmSteady brandsCreate and execute go-to-market product launch strategiesPlan and manage content calendars and asset timelines for multiple email audiences across 2 brands with multiple sales channels including ecommerce and wholesaleCoordinate marketing campaigns across multiple platforms including web content, mass email campaigns, targeted email campaigns, social media, outside partnerships, and pressFurther develop email subscriber list segmentation and build rich email flowsAnalyze and optimize marketing funnel for maximum growth, from awareness through retentionCreate and coordinate platform-specific and cross-platform campaigns and content calendars, promotions, and partnershipsUse data to establish benchmarks and best practices across marketing platformsCross-channel strategy: work to create an overarching strategy across channels to drive quality traffic to websites, landing pages, and key pieces of content Qualifications: Bachelors degreeYou have 2-3 years of relevant work or internship experience, preferably with a CPG or food company with an ecommerce presenceYou have impeccable writing skills, you can write and edit smart, on-brand copyYou have solid email marketing skills, including segmentation and flows, preferably with KlaviyoYou have proven ability planning and executing e-commerce initiatives, preferably with ShopifyYou have excellent time management skills, strong organizational skills and attention to detailYou are extremely self-motivated and able to prioritize and manage workloads for yourself, team members, and outside hiresYou have the ability to juggle multiple projects and tasks efficientlyYou're happy to jump in, learn new skills and lend a hand where needed About Us:
Brooklyn Brew Shop started out of the Brooklyn Flea in 2009 to get space-strapped New Yorkers brewing. With the idea that making beer (real beer from real ingredients) can be simple, tasty, and most important, fun, we design stylish, easy-to-use Beer Making Kits made especially for stove-top brewing and ingredient mixes for seasonally inspired beers.
In 2016, we launched FarmSteady: A new brand designed to bring the same straightforward and approachable attitude to all things food (including growing, foraging, making and fermenting).
Our products can be found at Urban Outfitters, Macy's, Nordstrom, as well as at independently owned shops nation-wide and across the UK, Canada, Spain, South Africa, Austria, Denmark, Switzerland, Norway, the Netherlands, and Singapore with retailers in new countries being brought on at an ever-increasing pace.
Please include a personalized cover letter.